Go-To-Market AUTOMATION

FOR SOFTWARE & AGENCY VENDORS

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Previous Clients:

01.

The Data team your SDRs need

You don't have to choose between manually googling for outreach signals vs sending awful AI emails.

ClayAMA automates everything your best SDR would do if they had UNLIMITED time to build lists & write the best message.

We’ll put your GTM on autopilot so your reps can focus on making the best brand impression on prospective buyers — and not on hunting for outreach data.

We use Clay to automate your tiny, repeatable, high-converting workflows

Instead of sending rB2B and Clearbit results to slack for reps to manually enrich and score, ClayAMA sets up a webhook that feeds into a dedicated Clay table.

This table scores the visitor for fit, and based on your chosen signals, we plug them into different campaigns.

We can also run automated enrichment and lead scoring workflows for:

✅ LinkedIn post engagers
✅ Job changes (for Champions or deal blockers)
✅ New Chiefs or VPs
✅ Fast growing departments
✅ Open jobs

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02.

High-Intent Leads

Do you know EXACTLY when your ICP might be itching for your solutions?

This is a case study from a Lead Gen Agency I advised on implementing Clay.

The result? A booked call — ON DAY ONE — with a Hotel looking for their client's solution!!!

Before ClayAMA:

They emailed for months without luck.

Their client even had a TAM of over 100k hotels because they used the typical filters:
❌ "Employee headcount"
❌ "Industry", and;
❌ "Account location"

The problem with this approach is that everyone gets the same value proposition.

Without very specific prospect targeting, it's hard to sell B2B.

ClayAMA launched a new campaign to a custom-built list and the client was so happy with the result, they scheduled an impromptu meeting to celebrate it!

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03.

The average SDR takes home 60k/yr

Yet they spend about 4 hours DAILY enriching contacts, fiddling with HubSpot filters, or scrolling google and LinkedIn.

Is that your best use of a 60k/yr resource?

Even at 2 hours/day, you're losing 10 hours per week and $277.78 per rep.For a 5-person SDR team, that’s about $5,600 lost every month to manual data entry — enough to hire a 6th Sales rep.

If you don’t have an internal data team, your SDRs are probably not hitting quota because they are having fewer meaningful conversations.

It’s a lose-lose deal for you.ClayAMA solves this by automating all your routine and low-ROI Go-To-Market tasks.We free your brightest reps from sitting in data providers all day hunting for phone numbers, email, or scoring inbound leads.

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04.

SPECIFICITY sells B2B deals.

Usually, these are 3-10 different criteria (or Signals) that must ALL be true for each account or title, before you reach out (email, LinkedIn, or cold call).When your targeting gets very specific, your 'targeting filters' ACTUALLY become your call or email script.

Here's an example 👇🏻

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"What can ClayAMA automate for me?"

EVERYTHING your SDRs would do if they had UNLIMITED time to research a prospect

Specifically, we'll help you:

✅ Tier, plan, and score Accounts according to your custom signals and why previous customers bought.

✅ Map Accounts: we’ll find the buying committee — yes, the right people for the solutions you’re selling. NOT the job titles that look similar.

✅ Convert your unstructured question (or unstructured data on the web) into structured info and high-intent prospect lists:e.g Which companies give learning stipends and what for? Which companies sell complicated SaaS deals? Which companies are SOC2 certified? e.t.c

✅ CRM Enrichment/Data Hygiene: Sync your CRM and automatically enrich MQLs with custom contact fields, saving your SDRs 9-15 hours weekly.

✅ Automate tiny, repeatable, high-converting workflows: enriching Clearbit and rB2B leads, scoring engagers on LI posts, enriching and scoring webinar attendees, tracking job changers (for Champions or deal blockers), new Chiefs or VPs, fast growing departments, open jobs, e.t.c

✅ Enrichment: Get a higher phone and email enrichment match rate with Waterfall enrichments.

✅ Call preps: We'll create comprehensive, AI-generated call preps to facilitate 50-82+ researched, meaningful calls per day per SDR.

And so much MORE!

Basically, whatever your best SDRs can AND would do if they had UNLIMITED time to research a prospect and write the best email, ClayAMA will automate — so that your best reps can focus on being the smart, strategic human in the workflow.

RESOURCES:

How I build high-intent lead lists

How I tweak cold emails to get results

When to Personalize vs stay Relevant

Leveraging GPT to source leads that Apollo might NEVER have

Cold Email case study: 10+ meetings monthly in a crowded market

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